Content
Before diving into the creation of onboarding content, it’s essential to define your target audience. Your affiliate program may attract a diverse range of individuals, from seasoned marketers to newcomers. Understanding your audience’s level of expertise will enable you to tailor your content accordingly. With thousands of affiliate programs available, retaining affiliate marketers is becoming more difficult than acquiring affiliate onboarding them. The prime reason why affiliates leave an affiliate program is not understanding how the program works.
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Trackdesk offers affiliate marketing automation to optimise workflows, manage data, and scale onboarding for new affiliates. On the other hand, if you see that the affiliates are saying some of the lessons are not that helpful, you can get rid of those. You can set up polls or surveys to determine what your affiliates have to say about your onboarding courses and make decisions based on that. You need to ensure all the necessary resources and knowledge materials are available on your onboarding course. Things like product information, commission https://www.xcritical.com/ breakdown, legal disclosures, etc., should be clearly present in the onboarding course. Now that you know how to set up an onboarding course, you might be wondering what to have and not have in your course.
- Tools like BrandVerity to monitor paid search are a great idea, and ensuring that all affiliates understand the need to mark paid advertising on social media is essential.
- With Tapfiliate’s Pro Plan, set custom onboarding fields to easily gather more information about your affiliates.
- Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction.
- The affiliate onboarding process is the first impression that a partner gets of your brand.
- It’s up to you how in-depth you go, but affiliates can really benefit from understanding your brand in a more in-depth way.
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That means saving substantial costs and redirecting your work as an affiliate manager to projects and communications that can improve affiliate knowledge and results and help your company retain its affiliates. This information is entered into a system with enterprise-level security, designed to protect the privacy of any TIN, bank, or payment card information entered. When the affiliate completes an agreement to join the company as a third-party partner, automatically email that welcome message immediately.
Help Your Affiliates Make their First Sale
How you welcome and set up new affiliates is key in affiliate marketing. A good onboarding process ensures they have all they need to promote your products effectively. Whether you previously operated a promotional products distributorship or are launching a new distributorship following a successful sales career, choosing an organization to affiliate with is important. Effective affiliate onboarding is the key to fostering strong partnerships, maximizing your program’s potential, and achieving mutual success. By following the comprehensive guide we’ve provided, you’ll be well-equipped to create engaging and informative affiliate onboarding content that sets the stage for your affiliates’ achievements. These final steps and maintaining an ongoing commitment to improving your affiliate onboarding process, you’ll create an environment where affiliates feel supported, educated, and empowered to succeed.
Optimising Your Affiliate Onboarding Process With trackdesk
The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials. Tipalti integrates with several performance marketing systems to simplify your affiliate payouts.
You have customer orders to manage, marketing to launch, prospects to meet with, and of course, a business to run. These things take a lot of time — time you can’t afford to lose filling out a phone book-sized pile of documents that only serve to restrict your business, not help it grow. Explore how Acceleration Partners’ industry-leading expertise and affiliate marketing management services can help you achieve your goals. Once the checklist is run, you can work through it and qualify or disqualify the applicant, working through the steps and collecting information as necessary. You might want to review their testimonials on your product, interview them, or instruct them on the best way to identify themselves as an affiliate. For some bigger deals, you might want to record the steps for a more hands-on onboarding process so you don’t overlook anything important.
For best practices, use Tipalti AP automation and mass payments software integrated with your ERP system or accounting software. Besides payables, invoice processing, and payments, Tipalti provides supplier management for onboarding and beyond. Your affiliates can register their contact information and prepare for receiving payments through data entry in a self-service supplier portal. Your business lets the new affiliates gain access to any online affiliate systems through an online invitation and registration.
Your diligent recruitment efforts have yielded fruit, and you’ve successfully secured some valuable partners who are eager to work with your brand. If you do your research thoroughly when a new affiliate applies, you can really save time by documenting your process. In this post, I’m going to show you a documented new affiliate onboarding process and then walk through how you can integrate it with Tapfiliate to save time and keep track of your affiliate applications. Most merchants feel that the network should be doing more or that their affiliates will actually understand how to add links and how to get their tracking and all that kind of stuff. I rarely get any kind of onboarding process from a merchant on any of the networks or in fact anything directly either.
Once you approve someone as an affiliate, Easy Affiliate will send an automated email with a link to the onboarding courses. Your software and your affiliate onboarding will be a big part of that journey, but when you get it right, it opens up ample opportunities. Affiliate onboarding is about creating a connection, sharing knowledge, and highlighting the features of your program that will help your affiliates make sales. You don’t want to take up too much of your affiliates’ time, so keep forms brief and make them as easy as possible to fill out.
Well, good affiliate marketing is a process, and one of the most important parts of that process is your affiliate onboarding. With Tapfiliate’s Pro Plan, set custom onboarding fields to easily gather more information about your affiliates. For example, For instance, you can ask affiliates to provide their social media handles and what channels they plan to promote on. If an affiliate uses Instagram, you can prepare promo codes and visually appealing marketing images.
The two discussed why onboarding is so important for affiliate managers and outlined some key strategies for onboarding optimisation. We’ve recapped some of the essential points below and have included a link to an excellent free onboarding asset. Providing ample support is just as important – brand loyalty is a prize that can be won by affiliate managers providing the support and help partners may need. This means existing, quality affiliates can be kept happy, but also new affiliates can get the most out of the programme, meaning your brand gets the most out of it too.
Designed to create a huge amount of traffic at all times, these sites focus on building an audience of millions. Of course, this type of affiliate marketing requires more legwork and time to build credibility, but it will likely result in greater payoffs down the road. Rather than relying on pays per click, involved affiliate marketers use their personal experiences with the product in their marketing efforts, and customers can trust them as reliable sources of information. For example, perhaps you’re promoting a clothing brand you’ve never used before, but you have an audience through a fashion blog or YouTube channel. In the unattached business model, the affiliate marketer has no connection to the product or service they are promoting.
Provide affiliates with an email they can send all affiliate-related questions and inquiries to. This could be a dedicated email address for your affiliate program or the email address of your affiliate manager or team members overseeing your program. Either way, have one email that affiliates know to contact when needed. This information can be shared on your affiliate signup page, and/or in affiliate communications like a welcome email or getting started guide.
The first and most important thing your onboarding program needs to do is to clearly define your business’s goals and objectives. This will give new partners an understanding of what is expected of them and an idea of how the relationship will progress in the future. A positive relationship is crucial, both for the success of individual affiliates, but also the overlying success of your programme. If you’ve been running your affiliate program for a while, you may have noticed that you receive certain questions over and over again.
In today’s business news-driven environment, knowing that the affiliates that you manage will be paid on time becomes more important than ever and helps you reach your successful affiliate retention goal. Why not use a checklist to help you vet and onboard new affiliates as they come in? So ideas for building an onboarding process, why not look at a tool like the ones below to build out an automated process every affiliate goes through…
There are no unexpected fees to worry about and no need to create a product. As the name suggests, involved affiliate marketing describes those who are closely tied to the product or service they’re promoting. The affiliate has tried the product themselves, trusts that it will provide a good experience and has the authority to make claims about its use. If the customer does purchase the item, then the affiliate receives a portion of the revenue made.
This template is fully customisable and can be changed to fit your company branding and image. By personalising your approach for different partners, you will be able to deliver a positive first-touch experience and get your affiliates earning within their first month. You will also need to give partners access to all relevant marketing materials and resources, with explanations as to how they can be used in their campaigns.
So, the myth that affiliate marketing is all about SEO (search engine optimization) is no surprise. Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made.
Much like the steps your customers go through in product onboarding and activation process, the same concept can be applied to your affiliates. Your affiliate onboarding is a perfect opportunity to showcase how simple and reliable your payment process is. Of course, to do this, you need a great payment process to begin with, which is why we created our integrated payouts service. Use the affiliate onboarding to find out about your affiliates’ business and work with them to build the perfect landing page that will earn sales for both of you. Not all of these programs offer the potential yours does, but affiliates don’t know this. They’re trying to make a quick decision about which affiliate program can make them money, and if you can’t showcase this, then they’ll likely move on to the next one quite quickly.